ZoomInfo: A Leader in The Forrester Wave™ for B2B Marketing and Sales Data
In The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026, Forrester names ZoomInfo a Leader and gives us the highest score in the current offering category with the highest possible scores in 20 of 27 criteria. The report recognizes ZoomInfo as "a top option for organizations seeking a full ecosystem provider across sales and marketing."
Highest score in the current offering category and second highest score in the strategy category among evaluated providers
Highest possible scores in 20 of 27 evaluation criteria, spanning data quality and validation processes
Additionally: geographic coverage of account data, data integrations, internal data security practices and certification, privacy framework certification and transparency, and AI data readiness
Recognized for standout vision and innovation
Extensive partner ecosystem is a competitive advantage
Supporting services offerings remain an underrated strength. The ongoing development of a GTM knowledge graph to support data discovery and agentic AI use cases is noteworthy for the early capabilities it has enabled and the potential it brings.
Trusted by 35,000+ businesses
Build your GTM execution on a proven data backbone
Most revenue teams don’t fail on strategy – they fail on execution. To close that execution gap, you need a trusted data backbone that connects your market, your buyers, and your signals across every go-to-market motion, and that can fuel the next generation of AI-driven workflows.
In this 2026 Forrester Wave™, ZoomInfo is recognized as a Leader among top vendors in the market, earning the highest possible scores in 20 of 27 criteria, including:
Account hierarchies and global account coverage to understand complex organizations and territories
Industry and vertical account detail to power precise segmentation and prioritization
Depth of contact, intent, and technographic data to identify buying groups and in-market accounts
Data sourcing, identity resolution, and data quality and validation to maintain a single, trusted GTM view
Data unification, orchestration, and AI data readiness to activate that data across systems, channels, and AI copilots
Forrester’s take: "ZoomInfo is a top option for customers seeking a full ecosystem provider across sales and marketing."
Access the report to see why ZoomInfo is positioned as a Leader - and why we believe a modern GTM data foundation can help you turn strategy into pipeline, revenue, and durable growth.
What you’ll learn from this report
How Forrester evaluates the B2B marketing and sales data providers that matter most
Why a unified data backbone and strong identity resolution are critical for territory design, buying group targeting, and revenue operations
How AI data readiness and a GTM knowledge graph can accelerate your generative AI initiatives, copilots, and agentic workflows
Why ZoomInfo received the highest possible scores across 20 criteria, and what that means for your sales, marketing, and RevOps strategies
How to use this evaluation as an independent benchmark when consolidating point solutions onto a primary GTM data provider
Use this report as a guide to assess your current data stack, identify gaps, and plan the next phase of your GTM data strategy.
