Company news can predict an organization’s readiness to purchase. When significant company news happens — such as the opening of a new facility, the relocation an office, or company-wide layoffs — your sales and marketing teams should move quickly and reach out to new buying groups.
However, it’s difficult and time-consuming to track company news. With ZoomInfo’s Scoops function, automated triggers and actions can keep track of company news. Instead of manually adding contacts to campaigns and lists, you’ll be able to stay focused on fostering customer relationships, prospecting sales, and closing deals.
Triggers
Identify news signals within specific category types for your ICP
Actions
Filter companies to meet specific criteria based on news category
Source expanded set of contacts which meet your persona definition mapped to each news category
Send records to your CRM
Assign to a Account Owner
Enroll in General News Campaign
Subject: [account name] — [your value proposition in a few words]
Body: Hi [first name]:
At [your company name], we work with a lot of [size] [industry] organizations like yours who are experiencing needs related to [spiking intent topic issue] and evaluating [spiking intent topic solution].
[seniority specific ask]?
Thanks,
[sales rep first name]
Tip:
Target Manager+ with high frequency when they reach an 80+ intent signal score to capitalize on spiking intent at the right moment.
Company:
Persona:
Director of Marketing Management
Subject: Internal email – Marketing intelligence solutions for SaaS customer support
Hi Dawn,
I hope this email finds you well. I noticed that ServiceNow, like many other SaaS customer support companies, has been exploring ways to enhance your marketing intelligence capabilities. At ZoomInfo, we understand the challenges of accurate segmentation and reaching high-intent buyers via digital advertising. Our solutions can help you overcome these challenges and drive more pipeline and revenue.
Have you considered incorporating marketing intelligence solutions into your strategy? I would love to hear your thoughts and learn more about your current challenges.
Best,
Melissa
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You can automatically discover ZoomInfo contacts at these companies that fit the buying committee for those technologies. Create a play specific to each complementary technology and pair it with specific outbound messaging.
Triggers
Identify signals for specific technologies added at a company within your ICP
Actions
Filter companies to reduce the records to meet specific criteria
Source expanded set of contacts which meet your persona definition mapped to each technology category
Send records to your CRM
Assign to a Account Owner
Enroll in Tech Install Campaign
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Triggers
Identify companies within your ICP surging on specific intent topics or researching content on the web
Actions
Filter companies to reduce the records to meet specific criteria mapped to each intent topic
Source expanded set of contacts which meet your persona definition mapped to each intent topic
Send records to your CRM
Assign to a Account Owner
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Funding Round Signal
When a company receives a round of funding, it’s a strong signal that they are likely to begin making new investments to grow their business. It’s an event worthy of congratulations and a natural conversation starter.
But it’s not easy to manually track when every company receives funding. With ZoomInfo’s Funding function, you can identify prospect companies and trigger automated workflows to send an email congratulating them on the funding round, introduce your company, and educate the prospect on how you can help turn their new funding into future growth. By automating this workflow, reps can get a jump start on outreach.
Triggers
Identify companies with funding rounds of a particular round, size and source
Actions
Filter companies to reduce the records to meet specific criteria mapped funding news
Source expanded set of contacts which meet your persona definition mapped funding news
Send records to your CRM
Assign to a Account Owner
Enroll in Funding Round Campaign
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