Most cold sequences are written once and sent to everyone the same way. That's why most of them get ignored.
A signal-informed sequence starts differently: every message is shaped by what's actually happening at the account right now, not a template with the company name swapped in. Join Jason Bay, CEO and Founder at Outbound Squad, and Kevin Manning, GTM Plays Specialist at ZoomInfo with Kathryn Chinetti, Learning and Development Manager at ZoomInfo, on Wednesday, August 19 at 1 PM ET, to build one live, from a cold list to a finished sequence, using real signal data the whole way through.
You'll watch us:
Pull a cold account list and show what it's missing before any enrichment happens
Layer in signal data live, and explain why each signal earns a place in the message
Turn a generic opener into a specific one, line by line, in real time
Walk away with the exact build process to repeat on your own list next week