Company news can predict an organization’s readiness to purchase. When significant company opportunity news happens, such as new products or market initiatives, your sales and marketing teams should move quickly and reach out to new buying groups.
However, it’s difficult and time-consuming to track these constant movements and developments. With ZoomInfo’s Scoops function, automated triggers and actions can track new opportunities. Instead of manually adding contacts to campaigns and lists, you’ll be able to stay focused on fostering customer relationships, prospecting sales, and closing deals.
Triggers
Identify a news signal for a company with an open opportunities
Actions
Source expanded set of contacts which meet your personas mapped to each news category
Send records to your CRM
Assign to a Account Owner
Enroll in Opportunity News Campaign
Tip:
Target Manager+ with high frequency when they reach an 80+ intent signal score to capitalize on spiking intent at the right moment.
Company:
Persona:
Director of Marketing Management
Subject: Internal email – Marketing intelligence solutions for SaaS customer support
Hi Dawn,
I hope this email finds you well. I noticed that ServiceNow, like many other SaaS customer support companies, has been exploring ways to enhance your marketing intelligence capabilities. At ZoomInfo, we understand the challenges of accurate segmentation and reaching high-intent buyers via digital advertising. Our solutions can help you overcome these challenges and drive more pipeline and revenue.
Have you considered incorporating marketing intelligence solutions into your strategy? I would love to hear your thoughts and learn more about your current challenges.
Best,
Melissa
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You can automatically discover ZoomInfo contacts at these companies that fit the buying committee for those technologies. Create a play specific to each complementary technology and pair it with specific outbound messaging.
Triggers
Identify signals for specific technologies added at a company within your ICP
Actions
Filter companies to reduce the records to meet specific criteria
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Intent Signal Targeting
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Triggers
Identify companies within your ICP surging on specific intent topics or researching content on the web
Actions
Filter companies to reduce the records to meet specific criteria mapped to each intent topic
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Send records to your CRM
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General News Signal
Company news can predict an organization’s readiness to purchase. When significant company news happens — such as the opening of a new facility, the relocation an office, or company-wide layoffs — your sales and marketing teams should move quickly and reach out to new buying groups.
However, it’s difficult and time-consuming to track company news. With ZoomInfo’s Scoops function, automated triggers and actions can keep track of company news. Instead of manually adding contacts to campaigns and lists, you’ll be able to stay focused on fostering customer relationships, prospecting sales, and closing deals.
Triggers
Identify news signals within specific category types for your ICP
Actions
Filter companies to meet specific criteria based on news category
Source expanded set of contacts which meet your persona definition mapped to each news category
Send records to your CRM
Assign to a Account Owner
Enroll in General News Campaign
View Play